Virtual production has revolutionized the entertainment industry by merging physical filmmaking with real-time digital environments, primarily using LED volumes and game engines like Unreal Engine. Its importance lies in bridging the gap between pre-production and post-production, offering unparalleled creative control, efficiency, and sustainability. Key advantages include:

• Real-time Visualization: Filmmakers see final-pixel shots on set, allowing immediate adjustments to lighting, environments, and camera angles, reducing costly post-production VFX work.

• Cost and Logistical Efficiency: By reducing the need for extensive location travel, permits, and physical set construction, it saves time and money, especially for large-scale fantasy or sci-fi productions.

• Improved Performances: Actors perform in immersive, realistic settings rather than against traditional green screens, leading to better engagement and authenticity.

• Sustainability: It offers a lower carbon footprint by limiting travel and reducing physical waste.

Furthermore, virtual production democratizes high-end filmmaking, allowing smaller teams to produce high-quality content. While requiring high initial investment, it represents a fundamental shift in content creation, providing a more agile, controlled, and creative environment for modern storytelling.

Insight is currently developing new methods for exploring brain anatomy using Virtual Production within our own research. Our expertise is in mathematical modelling and computer programming using software such as Python, Unity and Unreal Engine. We also have a gallery of some of the photos and videos that we have captured on Our Research and Photogrammetry and Visual Effects. We would like to work with you on your needs for Virtual Production.

Insight is based within the Gold Coast Health and Knowledge Precinct. Insight CEO, Dr Mark Griffin, is a committee member with Engineers Australia and Australian Science Communicators. Our staff are members of the Australian Academy of Cinema Television Arts (AACTA). Insight is a member of Experience Gold Coast.