Community consultation and market research are vital to the entertainment industry, transitioning it from guessing to data-driven, authentic creation. Market research identifies trends, audience demographics, and preferences, reducing financial risk by ensuring content meets market demand. Conversely, community consultation builds trust, fosters loyalty, and ensures ethical, inclusive content by engaging directly with stakeholders and incorporating their feedback. Together, they allow companies to create resonant stories and experiences that reduce transactional, one-off sales and build long-term, invested audiences, ultimately improving both financial success and social relevance

Below is a list of the qualifications that we offer in Community Consultation and Market Research

• Certificate IV in Community Development (Electives in Community Consultation) (coming soon)

• Certificate IV in Community Services (Electives in Community Consultation) (coming soon)

• Certificate IV in Marketing and Communication (Electives in Market Research) (coming soon)

• Diploma of Community Development (Electives in Community Consultation) (coming soon)

• Diploma of Community Services (Electives in Community Consultation) (coming soon)

• Diploma of Community Group Coordination and Facilitation (Electives in Community Consultation) (coming soon)

• Diploma of Event Management (Electives in Market Research) (coming soon)

• Advanced Diploma of Community Sector Management (Electives in Community Consultation) (coming soon)

Insight CEO, Dr Mark Griffin, has over 20 years of experience in community research and is certified as a Qualified Professional Researcher with the Research Society. Insight Social Research focusses on Community Consultation, and Insight Business focusses on Market Research.

Insight is based within the Gold Coast Health and Knowledge Precinct. Insight CEO, Dr Mark Griffin, is a committee member with Engineers Australia and Australian Science Communicators. Our staff are members of the Australian Academy of Cinema Television Arts (AACTA). Insight is a member of Experience Gold Coast.