Training in Marketing and Public Relations

Marketing and public relations (PR) are essential in the entertainment industry to transform creative products into cultural phenomena and profitable ventures. Marketing drives revenue and audience engagement through tailored campaigns, trailers, and digital ads, ensuring visibility in a crowded marketplace. Simultaneously, PR shapes brand perception, managing the public image of talent and navigating crises to maintain credibility. Combined, they build, maintain, and activate loyal fanbases, turning buzz into ticket sales, streams, or viewership. Without these strategic tools, even the most exceptional talent or creative content can fail to capture public attention, making them vital for success.


Below is a list of the qualifications that we offer in Marketing, Online Marketing and Public Relations

Marketing

  • Certificate II in Hospitality (Electives in Marketing and Sales) (coming soon)

  • Certificate II in Tourism (Electives in Marketing and Sales) (coming soon)

  • Certificate III in Retail (Electives in Marketing) (coming soon)

  • Certificate III in Tourism (Electives in Marketing and Sales) (coming soon)

  • Certificate IV in Hospitality (Electives in Marketing and Sales) (coming soon)

  • Certificate IV in Marketing and Communication (Electives in Marketing) (coming soon)

  • Certificate IV in Retail Management (Electives in Marketing) (coming soon)

  • Diploma of Business (Electives in Marketing) (coming soon)

  • Diploma of Event Management (Electives in Marketing) (coming soon)

  • Diploma of Sport, Aquatics and Recreation Management (Electives in Marketing) (coming soon)

  • Diploma of Travel and Tourism Management (Electives in Marketing) (coming soon)

Online Marketing

  • Certificate III in Retail (Electives in Online Marketing) (coming soon)

  • Certificate IV in Hospitality (Electives in Online Marketing and Sales) (coming soon)

  • Certificate IV in Retail Management (Electives in Online Marketing) (coming soon)

  • Diploma of Retail Leadership (Electives in Online Marketing) (coming soon)

  • Diploma of Travel and Tourism Management (Electives in Online Marketing) (coming soon)

Public Relations

  • Certificate IV in Marketing and Communication (Electives in Public Relations) (coming soon)

  • Diploma of Event Management (Electives in Public Relations) (coming soon)

Insight CEO, Dr Mark Griffin, has been primarily responsibly for marketing and public relations for Insight since 2011.

Insight is based within the Gold Coast Health and Knowledge Precinct. Insight CEO, Dr Mark Griffin, is a committee member with Engineers Australia and Australian Science Communicators. Our staff are members of the Australian Academy of Cinema Television Arts (AACTA). Insight is a member of Experience Gold Coast.